1. Game market and distinctive features
1) Definition
The computer and video game industry (formally referred to as interactive entertainment and generally as the games industry) is the economic sector involved with the development, marketing and sale of video and computer games. It encompasses dozens of job disciplines and employs thousands of people worldwide.
2) sales
The tw
1. Introduction
Game is something for men, especially young men. This kind of concept has been prevalent ever since game industry prospered. However, the concept is changing and the changes were made by a company: Nintendo. With its powerful characters such as Super Mario, Link from the Legend of Zelda, Nintendo was the most famous and popular game company until early 2000. However the dominan
The Characteristic of Game industry
고수익의 최첨단 지식 산업
: 창조력+개발력+기획력+자본
게임산업의 분류
아케이드게임-오락실 게임
비디오게임-PS2, Xbox같은 가정용 비디오 게임기
PC 게임-PC를 사용하는 stand-alone 게임 ( 네트웍포함)
온라인 게임-게임회사의 서버에 수많은 유저가 접속, 동시에 즐
Brief point
1. Smart phone market grow continually
2. Android & iOS game market grow continually
3. Strong financial structure gamevil & comtus
2007년 Listed on the KOSDAQ
2008년 Launched mobile games on Apple App Store for iPhone/ iPod touch2009년 Launched mobile games on Google Android Market
GAMEVIL® is a premier mobile game publisher located in Los Angeles, USA a
Entry Barriers
높은 투자비용과 지속적인 게임 개발 능력
높은 게임 충성도
Casual Game의 경우 MMORPG 게임에 비해 상대적으로 진입장벽이 낮음
Rivalry
높은 산업 매력도로 인한 치열한 경쟁상황
Casual Game의 경우 차별화가 쉽지 않음
MMORPG Game 역시 경쟁자의 수가 많음
Substitutes
Mobile Game : 뛰어난
game industry relatively later than the others. To analyze Nintendo's competitors, it is better to understand the history of home console industry.
II . 4. History of video game console industry
1st Generation
The history of game console industry, which started in 1970s, can be divided into seven generations till now based on technology and trends. The birth of home console happened in
1. An outline of a nation
A. Characteristics of a nation
a. Language
Spain’s official language is Spanish (español). It is spoken by the vast majority of its people. Spanish has two major dialects—Andalusian and Castilian—which differ in their pronunciation of certain sounds. In a number of regions of Spain other languages are also important. Catalan, a relat
using famous actors on prime time
Spent approximately 2,800,000,000Won for promotion in 2007
(including 1,480,000,000Won for TV advertising)
3,200,000,000Won in 2008
Famous actors laugh, cry, or scream, playing NDS like general citizens.
(build a sense of closeness to consumers)
Emphasize simplicity and educational purpose
Provides 3~4 commercials for each game title
Game은 기존의 MMORPG 게임과 달리 많은 사람들이 즐길 수 있게 조작이 간단하고 게임을 진행하는 부분이 매우 쉽게 되어 있는 것을 말한다.
국내 온라인게임 시장 중 MMORG는 줄곧 매년 30% 이상 증가했고, 캐쥬얼 게임은 2002년에는 81%, 2002년 92%, 2003년 49%, 2004년 33%의 성장했다.
게임산업 분석에 있어서 두
모바일게임산업의 급성장
정보통신 관련 사업분야
국내 게임시장을 주도하는 업체
Characteristic
Killing Time Contents -> Flow Type
고객 계층 -> 10대 ~ 20대 64%
하드웨어적 다양성
진입장벽 LOW. 수익성확보 어려움
소비자의 사전정보 낮음
제품 수명이 짧음
인기순위에 절대적 영향
Mobile Platform
SKT :